About Emrod
Reimagining the movement of energy.
What we do
Since the industrial revolution, energy has been transmitted physically either as molecules through pipes and tankers or as electrons through wires. Unshackling the physical connection between electricity generation and consumption can achieve a breakthrough in the energy industry similar to what wireless communications have done for the transfer of information.
EMROD is researching, developing, and implementing cutting-edge long-range wireless power transfer technology. We have developed a proprietary system for safely sending large amounts of power over long distances using microwave energy (also known as power beaming).
Etymology
a system that sends electromagnetic energy through the air in a tightly collimated beam.
EMelectromagnetic:
an interaction between electrically charged particlesRODrod:
a thin, straight bar:
The EMROD Team
EMROD's team consists of a passionate group of scientists and engineers that came together from around the world to change that world. Our diverse backgrounds bring together experience in academia, aerospace, the energy industry and technology commercialization.
![Headshot of Greg Kushnir]()
Greg KushnirCEO + Founder![Headshot of Dr. Ray Simpkin]()
Dr. Ray SimpkinChief Science Officer![Headshot of Andrew Wallace]()
Andrew WallaceCommercial Director![Headshot of Natalie Robinson]()
Natalie RobinsonChief Marketing Officer![Headshot of Mark Tomkins]()
Mark TomkinsHead of Engineering![Headshot of Joyce Wong]()
Joyce WongChief Financial Officer![Headshot of Teresa Mak]()
Teresa MakAntenna Design Lead![Headshot of Dr. Jochem Roelvink]()
Dr. Jochem RoelvinkPrincipal Engineer![Headshot of Dr. Mina Amiri]()
Dr. Mina AmiriMicrowave Engineer Lead![Headshot of Paul Hazelwood]()
Paul HazelwoodLead Mechanical Engineer![Headshot of Kimberley Gilmour]()
Kimberley GilmourPeople & Culture![Headshot of Rick Hodgson]()
Rick HodgsonStrategy & Commercial![Headshot of Jenny O’Halloran]()
Jenny O’HalloranBusiness Operations Manager
Board of advisors
Partners
EMROD partnered with ESA to deliver a technology demonstration at an event in Germany showcasing wireless power transmission as an emerging technology to solve current sustainability challenges in the energy and space sectors. EMROD is also backed by ESA BIC Bavaria, an incubator supporting space-related start-ups in Europe.
One of the largest energy distribution companies in New Zealand and EMROD’s first commercial partner. Powerco supported EMROD’s indoor demonstration system and outdoor field testing in Taranaki New Zealand.
The New Zealand government energy innovation agency with a mandate to lead and facilitate the development of low-emissions energy innovation and technology in New Zealand. Ara Ake partnered with EMROD to provide funding and in-kind support for the Taranaki, New Zealand field testing system.
Offices
Auckland, New Zealand
Textile Centre, Level 3, 1 Kenwyn Street, Parnell, Auckland 1052, New Zealand
Munich, Germany
Claude-Dornier-Straße 1/Gebäude 401 Gewerbegebiet, 82234 Weßling, Germany
Boston, USA
444 Somerville Ave, Somerville, MA 02143, USA
Greg Kushnir + Dr. Ray Simpkin next to EMROD's first indoor demonstration system, Auckland, New Zealand, 2021
History
EMROD was first incorporated as a company in 2019, following a feasibility study to research and confirm the economic and technological viability of long range wireless power.
Greg Kushnir, the visionary behind EMROD, was motivated to pursue the development of this technology after recognizing the immense environmental and economic benefits of wireless power transfer and, after extensive research, realizing that the key components of the technology had progressed to a stage where such a system could be possible and commercially viable.